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What is the Mid-Atlantic Overland Festival (MAOF)?
MAOF is an opportunity for people who love to travel the world and experience the natural beauty of the backcountry to get together in a scenic location for the weekend to share stories, ask questions, be inspired, make friends, learn new skills, research, and buy gear. It is open to families, individual
adventurers, and vendors. Our guests arrive in cars, SUVs, motorbikes, vans, bicycles, campers, and anything else you can think of. They share a common love of wild places, getting off the beaten path, and seeking new vistas.
Who Goes to MAOF?
Our festival brings our most engaged customers—like-minded wilderness seekers, explorers, adventurers, off-road enthusiasts and anyone with the passion for the great outdoors! Although we have attendees who travel long distances, the majority of our attendees are from the Eastern U.S. They often take a few extra days to travel the back roads from their home to the festival location, arriving dusty and victorious, ready for a fun-filled weekend meeting new friends and hanging out with old ones.
Why Should I Exhibit at the Festival?
The Festival is a great way to connect with your customers and build lasting relationships. Although many customers come to the Festival with intent to purchase new, exciting, useful gear to add to their set-up, many others appreciate the opportunity to spend time with vendors and really understand what makes a product different or unique.
They climb under the rigs, handle the winch controllers, ask questions, listen to the brand history, and establish a bond of trust with the vendor so that when they are ready to make a big purchase in a week, a month, or a year, they know who to call: the person who took the time to build that connection with them at the Festival.
How do I get the most out of MAOF?
The Festival is all about community and connection; it’s a way to build relationships with customers. The best way to build those relationships is via shared experiences and making your brand approachable and memorable:
- Camp on site and share coffee in the morning
- Bring a cooler of beer to the community fire
- Print event specific stickers and patches
- Have a show special deal
- Teach a class related to your product
- Sponsor a fun group activity
- Supply raffle prize items for our collective raffle drawing held after the Adventure Film Fest Saturday night.
What does it cost to become a vendor?
For new vendors the cost is $400 and covers vendor booth space, primitive camping space, and full access to classes for up to 2 staff or family members (kids under 18 are free).
For returning vendors the cost is $600 and covers vendor booth space, primitive camping space, and full access to classes for up to 4 staff or family members (kids under 18 are free).
Title Sponsors and Supporting Sponsors are also available options if you want to represent in full-force with the all the bells and whistles (see below for rates)!
We encourage our vendors to bring spouses and children, and have a fun family weekend at the Festival! Vendor family and staff are also welcome to attend all classes and activities. See directly below for Vendor Sponsorship Levels:
Contact us directly if you’re ready to sign up or if you have any questions!
